Labyrinth
Project Overview
For this project, I was chosen by the ACC Visual Communication Department to design the digital assets for the 2025 Graduate Showcase. Working alongside another designer, I helped develop the concept and visual direction for the event. My responsibilities included designing the showcase webpage, an email banner, a social media graphic, a slideshow template, and a custom animation for the website.
My design partner handled the print materials—including the poster, directional signage, name tags, table tents, stickers, and the brand guidelines that supported my digital work. Together, we ensured that every piece of the event felt cohesive across both digital and print platforms.
Moodboard
The creative direction centered around the theme “Labyrinth.” The identity explores the visual metaphor of a maze with complex pathways, bold turns, and structured discovery that reflects the experience of moving through the design program.
This theme was paired with the event tagline “A Journey Through the Maze,” which helped shape the narrative and tone of the showcase. The labyrinth represents the process of challenge, exploration, persistence, and the growth that brought each student to this final milestone.
The overall tone feels bold and immersive, guiding viewers into the visual world of the showcase.
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Research
Before sketching layouts or building components, I conducted extensive research on existing graduate showcase websites and event identity systems. I collected screenshots from university design programs, portfolio showcases, and creative conferences to understand:
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How other events structured their content
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Common patterns in hero sections and student galleries
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How motion, color, and typography were used to create a sense of identity
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Sketches
Before moving into digital concepts, I created a series of rough sketches to explore how the Labyrinth theme could translate visually. These sketches focused on maze structures, directional pathways, linework styles, and different ways the concept could frame or interact with content. Through my sketches, I was able to quickly test ideas for compositions, motifs, and navigation-inspired elements. This stage helped clarify which approaches felt most aligned with the theme and which visual directions had the strongest potential to carry across all assets.
Challenges
Before moving into digital concepts, I created a series of rough sketches to explore how the Labyrinth theme could translate visually. These sketches focused on maze structures, directional pathways, linework styles, and different ways the concept could frame or interact with content. Through my sketches, I was able to quickly test ideas for compositions, motifs, and navigation-inspired elements. This stage helped clarify which approaches felt most aligned with the theme and which visual directions had the strongest potential to carry across all assets.
Student Cards for Webpage
Webpage Layout
Social Media and Animation
Iterations
After selecting the strongest ideas from the sketching stage, I moved into digital iterations. I experimented with multiple maze patterns, line weights, grid variations, and color combinations to find the right balance between complexity and clarity. I also refined how the maze elements would frame type, divide sections, and guide the viewer’s eye throughout each asset. Several versions explored how the identity behaved in motion for the website animation. Through this process, I shaped a visual system that was bold, cohesive, and adaptable across the webpage, social media graphic, email banner, and slideshow template.
Iterations
After selecting the strongest ideas from the sketching stage, I moved into digital iterations. I experimented with multiple maze patterns, line weights, grid variations, and color combinations to find the right balance between complexity and clarity. I also refined how the maze elements would frame type, divide sections, and guide the viewer’s eye throughout each asset. Several versions explored how the identity behaved in motion for the website animation. Through this process, I shaped a visual system that was bold, cohesive, and adaptable across the webpage, social media graphic, email banner, and slideshow template.
Social Media and Animation
Student Cards for Webpage
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Photoshoot
Film Souping Results
These are a few of the raw images that resulted from the film souping. We were so excited to see the turnout.
Album Artwork Iterations
This is a sample of the many designs we created throughout the process. While these were initially inspired by our mood board, the artist ultimately chose to move toward a fully black-and-white aesthetic.
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Final Album Covers
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SWAN DIVE PITY PARTY
Album Cover
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Dewar's Good Time
Single Cover
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Hospice
Single Cover
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Ouroboros
Single Cover
Video Asset: Dewars Good Time
These videos were used as promotional social media content for the new music. The videos are also used as the background canvases on Spotify.
Video Asset: SWAN DIVE PITY PARTY
Reflection
This was my first real-world project where I got to work on a design team and for a client. I am fortunate to have had the opportunity to do this with two close friends. I learned a lot about the design process and communicating with a client for feedback and revisions. Paul (right) and Maddi (left) are both very talented artists. You can stream DOGDAD on Spotify here and view more of Maddi's work here.
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