Labyrinth
Project Overview
For this project, I was selected by the ACC Visual Communication Department to design the digital assets for the 2025 Graduate Showcase. Working alongside another designer, I helped develop the event concept and overall visual direction. My responsibilities included the showcase webpage, an email banner, a social media graphic, a slideshow template, and an animation for the website hero.
My design partner created the print materials, such as the poster, signage, name tags, table tents, stickers, and the brand guidelines that informed my digital work. Together, we ensured the entire event felt cohesive across both print and digital platforms.
Goals
The goal of this project was to create a unified visual system for the showcase that clearly communicated the theme and delivered a polished experience across all digital touchpoints. The design needed to feel immersive, consistent, and easy for faculty and students to use throughout the event.
My deliverables included the full event webpage, supporting digital graphics, and an interactive animation that introduced the concept. Each asset was designed to align with the brand guidelines established by our team and to reinforce a cohesive experience for attendees.
Moodboard
The theme “Labyrinth” guided the visual direction. The moodboard explored the structure, movement, and complexity to capture the experience of navigating the design program.
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Research
Before sketching layouts or building components, I conducted extensive research on existing graduate showcase websites and event identity systems. I collected screenshots from university design programs, portfolio showcases, and creative conferences to understand:
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How other events structured their content
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Common patterns in hero sections and student galleries
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How motion, color, and typography were used to create a sense of identity
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Sketches
With the print materials and brand guidelines already established, the challenge was finding a way to bring the Labyrinth theme into digital form without drifting away from the visual language created in print. I worked through a series of rough sketches to explore maze structures, pathways, linework, and layout ideas. This stage helped me figure out what translated well to digital and what needed refinement so the entire system would feel cohesive across both platforms.
Student Cards for Webpage
Social Post and Animation
Webpage
Iterations
After selecting the strongest ideas from the sketching stage, I moved into digital iterations. I experimented with multiple maze patterns, line weights, grid variations, and color combinations to find the right balance between complexity and clarity. I also refined how the maze elements would frame type, divide sections, and guide the viewer’s eye throughout each asset. Several versions explored how the identity behaved in motion for the website animation. Through this process, I shaped a visual system that was bold, cohesive, and adaptable across the webpage, social media graphic, email banner, and slideshow template.
Student Cards
Social Post
Webpage
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Final Assets
Reflection
This project gave me the opportunity to build a large-scale visual system and apply it across several types of media. It strengthened my process for designing cohesive identities and improved my ability to collaborate with another designer while still maintaining a clear creative direction. I learned how to translate a narrative theme into functional digital assets and how to refine a concept until it could operate effectively in both static and animated forms. The project also helped me grow more confident in presenting ideas, articulating design decisions, and building work that supports an event experience from start to finish.