Reptile Discovery Expo
Project Overview
I designed a cohesive marketing campaign for the Reptile Discovery Expo, a fictional event focused on reptile education and conservation. I developed the visual direction and created a developer-ready webpage in Figma alongside social media graphics, a billboard, event lanyard, and branded tote bag. The goal was to make reptiles feel exciting and approachable while clearly communicating the event across digital and physical touchpoints.
Website
Marketing Assets
Reflection
This project pushed me to design with emotion at the center. I learned how to build a unified visual language, how to iterate with purpose, and how to apply a concept across multiple mediums. Most importantly, I explored how design can reshape perception and create excitement around a topic that might feel unfamiliar or intimidating.
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Working on the Reptile Discovery Expo strengthened my ability to combine storytelling, research, and visual design into a persuasive and cohesive experience.